Have you heard of Yoobi? You will soon. Launched by two Australian entrepreneurs, Yoobi is a new brand on the stationery block offering hundreds of fun and colourful office supplies for school, home or play through Officeworks and at www.yoobi.com.au.
But it gets better: for every item bought, Yoobi donates another to kids in need – via the Smith family in australia and the Kids in Need Foundation in the United States.
Oh, and did i mention Usher is a fan?
I was invited to photograph the Sydney launch of the brand where founders Ido Leffler and Lance Kalish (the duo behind Yes to Carrots Skincare) introduced the Yoobi concept alongside Osher Gunsberg and Smith Family CEO, Lisa O’Brien.
It was one of the most brilliantly colourful event and fun events I’ve had the pleasure to cover! For more, visit www.yoobi.com.au.